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<br />You' <br />ene <br />rece <br />cony <br />of n <br />more <br />The <br />refi <br />to f <br />A wo <br />been <br />viso <br />adva <br />agen <br />many <br />of c <br />idea <br />the <br />effo <br /> <br />The <br />cons <br />of s <br />priv <br />alog <br />n <br />11 <br />A gifts catalog need not be a one-shot effort. After the first catalog is <br />produced, annual or biennial updates should be easy. <br />To improve the lifts catalog prograr:~, you might want to conduct a "contri- <br />butor survey" to determine the effective .and ineffective components of the <br />overall program. The survey can be done by a professional survey research <br />firrit as their contribution to the effort. Apolitical science, business <br />administration, or r;tarketing class from the local university might conduct <br />the survey to gain valuable practical experience. <br /> <br /> ' <br /> .1 Y <br />~ . <br />