PRECA 04-02-1986 - Laserfiche WebLink

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D. SURVEY RESPONSE AND ANALYSIS Of the 8,000 surveys mailed, 611, or approximately 8$, were returned. Homeowners were over-represented as compared to renters.. Apartment units represent 31~, or about 2,500, of the 8,000 residences in the City. The survey response rate showed that 90.8 were owners while only 9.2$ were renters. The lower response rate for. renters is to be expected, both because access is more difficult through the mail (newslet- tees are delivered in bulk) and because the interest in a survey regarding the city services would be lower in any population which is most likely to be new to the city or is likely to relocate. E'inally, it is not known to what extent the survey respondents are representative of the City of New Brighton's population. One important difference in this survey, as compared to the. 1982 survey, is that it incorporated more demographic infor- mation. Respondents were asked to identify the neighborhoo d in which they live by using the attached city map of the planning districts, thus allowing for further analysis of services by neighborhood. This is particularly important since the city has purchased a micro computer software product entitled "Stat Pac." This software is comparable to the mainframe computer program known as "Statistical Packag e for Social Sciences" (SPSS) used by universities and col- leges. The city has the capability to go back anal ask addi- tional questions of the data and do further analysis at a later date since the data is accessible to staff on floppy disc. II. FLNDINGS Following are some of the highlights of the survey results: * Over half the respondents (56.5%) lived in New Brighton for .over ten years and 42.8% of the respondents were between 35-50 years of age. Households of four or less occupants represented 89.9% of the respondents. The majority of re- spondents lived in houses (82.3%), as compared to condomin- iums/townhouses (9.5%), apartments/duplexes (5.1%), and mobile homes (3.1$). Questions 1, 3, 4, and 8. * 70.4% of the respondents were not hooked up to Group. W cable television; of those who were hooked up, 51~ watched 1-2 hours per day and 40% watched 3-4 hours per day. Ques- tion 9. * The New Brighton Bulletin was by far the most utilized (91.0%) news source to get information about the city acti- vities, while 72.2% used the New Brighton Focus and 68..5% the City Hall Newsletter. Cable television was the least used with 4.8%. Question 10. * Generally, all services received ratings of "Excellent" or "Good" by at least 50°s of the respondents. Question 12'. - 2 -