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<br />Presentation for Liquor Work Session <br />May 3, 1983 <br />Page Three <br /> <br />I a. <br />b. <br /> c. <br /> d. <br /> e. <br /> <br />Wine tasting mailing list <br />Through improvements in liquor and wine service and <br />food quality, both real and perceived <br />Higher quality of promotional events <br />Theme parties <br />Personal touches and services <br /> <br />5. Increase Penetration of our Market Area (Community wide <br />and beyond) <br /> <br />a. Brochures <br />b. Penetration mailings <br />c. Targeted theme parties open to public <br />d. Awareness of meeting room space <br /> <br />6. Wine Club Membership Drive <br /> <br />7. a. <br /> b. <br />I c. <br />d. <br /> e. <br /> <br />a. organized targeted membership campaign <br /> <br />1983 Revenue Figures, 1st Quarter and Industry <br />comparisons <br />1983 1st Quarter Advertising and Promotion Expenses, <br />percentage of sales; industry comparisons <br />1983 1st Quarter Entertainment Expenses as percentage <br />of Sales; industry comparisons <br />Pricing, percentage mark-up, industry comparison <br />Example: Items sold on special, 1st quarter 1983 <br />to 1982 compared. <br />Discussion <br /> <br />C. Administration and Organization <br /> <br />1. Management positions redefined according to goals of <br />cash accountancy. <br /> <br />...Manager on duty system (report) <br />...Service orientated-marketing orientated strategy! <br />result is more effective organization <br /> <br />2. Cash Controls <br /> <br />... (Cash Security Report) <br /> <br />3. Inventory System <br /> <br />I <br /> <br />...Inventory system/Centralize Inventory/Separation of <br />Stocks/System for Daily Control of Inventory <br /> <br />4. Job Descriptions <br /> <br />5. Employee Personnel Handbook <br />