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VN-1.54 -2- y-. ,- - _ "` Discuss ion o Section 14-?_00 S,~ecial'Consderations, essentially ays that one:~nlighted sign may be displayed for a residential project vuhich is' the initial offering for sale or rent of ten or more new .dwelling units, vacant lots or comb~imation thereof for a period not to exceed two years.: Such signs shall be in conformance with the Table. of Basic Design Elements which indicate that he sign` could not:: exceed 10 feet in height and-20 square feet in area. -However,°the area of the sign could be increase to 1<~.square feet so long as it is`situated no closer than 150 ceet from the property line of a.n occupied residence that is not part of the development. Code regulations, however, classify off-premise signs as billboards, .and billboards are permiteed only in business<~nd industrial districts which are abutting on freeways. Section. 14-020 defines a billboard aso "ea Billboard. A sign erected anc7 used for the primary .purposes of advertising products, goods or services other than those offered on the premises of the sign." Code requirements state that any deviation from the regulations. found in Chapter XIV can only be accomplished via the variance procedure. This is the nature of the applicants request. Section 1=1-220 Variances outlines the elements of sign variance requests aso (1) .Practical difficulties (2) Unnecessary hardships (3) Or, if results inconsistent with the general prupose of Chapter- z?:IV would otherwise occur. In addition, there must be special circumstances involving size, shape, topography, etc., attached to the property in questions In consideration of these elements, the granting of the variance shall not constitute aspecial privilege. In response to these elements the applicant has indicated that as a result of their somewhat hidden location, sale of the available new homes and lots has been severely restricted. Our concerns for this matter include one, that the conditions are present to warrant the variance, two, that the actual sign not be unsightly in terms of size, shape, or color; and three, that the location not obstruct the view of traffic.