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~~~ 3. Provide information on tax deductibility. If you're a public agency ora tax-exempt,rionpro if~t organization, one of your key selling points is the tax deductibility of .the value of gifts given through the gifts catalog. P1any individuals, businesses and corporations have need of, and can take full advantage of, the tax deductibility for making chari- tab le contributions. ~iJithout specifically citing tax deductibility, an agency can lose potential gifts. 4. Indicate the recognition that is attached to ifts of various values. Be specific. If the donor of a gift worth 100 is to receive a framed Certificate of Appreciation--say so. Exercise some subtlety, so that the appeal for gifts remains on the human level,-but let a potential contributor know avhat he or she can expect in the form of recognition. Again, be sure to provide recognition in the catalog for those who donated to its design and production. 5. Index or categorize giving ~tio_ ns~to__~rovi~de cla_~ city. Some gifts catalogs categorize gifts very simply. Tulsa s uses three categories: "general needs," "special needs," and "super needs." The "Livable New York Catalog" itemizes needs--'Ready to go Improve- ments' they call them--in ten separate categories, from tree plantin g to playground equipment to "other possibilities." ing he k ans~ h ift ced don- Possible categories include: *By specific parks *By size of item--7rg., *Facilities *Expertise/Services *Equipment/Materials *Recreation Experiences *Adopt-a-Program *By cost range--$5-25, med., sm. *Pro~rams *Labor/Staffing *Land *Landscaping *Adopt-a-Park *Serendi pi ty-~ "You blame $25-50, etc. the Gift" h. Provide lots of suggestions on giving options. It is important to let a po en~~iaT-d-o nor now t~iat a g7 t to the park department or nonprofit organization can be made in a number of ways. By listing some of the options, more donors will feel comfortable participating in the gifts catalog program. , *Suggest that either cash for an item or the item itself will he welcome. *Somc~one interested in equipment for a program might also be interested in helping to fund the program. *If a donor cannot afford the entire cost of an item, he/she should be encouraged to contribute to its partial cast. *Pleighbors should be encouraged to ,join together to give a gift. ~~ There are several tips which will lead to an effective catalog: *Present gifts attractively. Use quality graphics liberally. Every picture tells a story and in a gifts catalog, a picture is truly ~`' worth a thousand words. (Maybe even a thousand dollars!) s F ~. ~~ s~ ....-~.. , .max `.~~ ' ~ mm~tx~xrsrr, s~