1986-04-08 - Laserfiche WebLink

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I I I Council Meeting Minutes April 8, 1986 Benke asked if the Economic Development Organization has seen the package; Locke stated they had had an opportunity to review the plans, and the package was received by the members very positively. Schmidt asked how the City takes the tool and make sure it works to the maximum advantage in the future; Locke stated the study is a piece of the product, stating the basic goal is to improve the quality of the community, the tax base, etc. The plan ;s one of the elements to that, translating that plan into specific actions is a crucial step once we agree on the plan which involves possible changes in landscaping and zoning, as well as looking at public improvement costs. The next step, in terms of developing the plan, is looking at specific sites which have been identified as our prime opportunity areas for change within the corridor, and this plan becomes a marketing tool to help us sell those opportunity areas to perspective businesses and developers. Benke asked if a strategy had been developed for contacting existing property owners and current operators; Locke understood the level of communication with those people has been more on a general basis until we get down to detail with more specifics in anyone area. Public inforamtion meetings were scheduled to inform people. At this point, we haven't dealt with each area in depth. Benke feels that is something we need to discussed and decide how we are going to do that. With regard to Old Highway 8, the City is talking about a 10- or 20-year period. The people who are involved in the various properties need to understand what we are saying in the long range plan, which is a cooperative plan. Williams stated there also needs to be a public plan along with the other plan for developers which indicates what the City will do (ie. landscaping). In order to effectively market this, we need to show that as well. Schmidt asked if information can be put in booklet form as a tool to be sent to architectural, engineering, and development firms to show we do have a plan; Locke indicated the need to develop a marketing strategy as soon as we decide what we want to sell; felt Gair's suggestion of a "Developer Day" is a good one. Williams asked Gair how far into a marketing plan had he been contracted; Gair indicated he will be involved up to the point of assisting the City in setting up a "Developer Day", for which the City may wish to have a public relations firm involved. Page Seven